Nafees is a Pakistani lifestyle brand built for those who live with intention | from clothing to fragrance, rooted in Pakistan and refined for the world. Orion Vision designed the complete brand identity including logo design, bilingual typography system (English & Urdu), color palette, packaging, and brand mockups.
The challenge, Creating a luxury lifestyle brand identity that bridges authentic Pakistani heritage with refined, contemporary global aesthetics across physical apparel, fragrances, and collateral.
The outcome, A comprehensive 14-asset brand identity suite, featuring bespoke bilingual typography, custom packaging, and scalable brand guidelines built for international growth.
